Female real estate influencers are more than world travelers, designer handbags, flashy cars, and Christian Louboutin shoes. Well, maybe a luxury lifestyle comes with the whole package, but it is nothing compared to these women’s power in the real estate industry. Unlike the conventional influencer, they work in the sector as investors and agents. For clarity’s sake, please note that the purpose of this piece is not to glorify affluence or exaggerate wealth. Instead, it ranks some of the most influential women in the industry. These are typically seasoned and successful realtors committed to motivating up-and-comers to succeed. Despite this, they are all successful real estate titans who have transacted billions of dollars worth of business. Their wealth of experience in dealing with properties makes them the best fit to answer any questions you might have concerning the industry and Since we seem to be on the same page, I’ll proceed to introduce them. But for better context, let’s consider first who real estate influencers are.
Who’s A Real Estate Influencer?A short Google search reveals that an influencer is someone who has the power to persuade customers to purchase a good or service by marketing it on social media. Now, that seems rather simple, doesn’t it? However, a real estate influencer is usually not just a marketer. They also double as brokers, investors, or agents primarily using social media to sell their company. Female real estate influencers are not just regular popular women who post pictures online to advertise paid listings. Here is a rough summary of what they do online:
- Share insightful real estate tips and advice and investment opportunities.
- Consult with and for homeowners
- Post images of properties, renovation, construction projects, etc.
- Continuously use marketing tactics to build and foster the trust of their clients (and potentials) in their brand.
Types of Female Real Estate InfluencersThe most common approach to classify a social media influencer is based on how many followers they have. However, for the purposes of this piece, we’ll classify these socialites according to how their approach to influencing.
The Lifestyle Real Estate InfluencerThese are the typical people from social media. They publish beautifully captured pictures of the good life with a positive or inspiring message, and occasionally they post current or already sold listings. However, most female real estate agents who adopt this strategy focus on luxurious homes. And as you might expect, the fact that the agent looks the part will reassure a customer who wants to spend millions of dollars on a penthouse. Often, these women influencers are established in the industry or naturally extroverted. And in most cases, these agents also dabble into lifestyle influencing from time to time. So, suppose, for example, you find a lifestyle influencer uploads a video of herself pulling up to work in a Mercedes. In that case, it could be a tactic to market the Mercedes alongside her real estate industry. Melissa Vale, while explaining the impact of lifestyle influencing, made this comment: “I initially started growing my social media channel out of a desire to promote my listings and my real estate business in general. All the real estate firms encourage it. My fashion and beauty brand work happened as an extension of this.”
The Low-Key Real Estate InfluencerThese female real estate influencers are on the other end of the spectrum and focus on value. We don’t have statistics, but ladies who employ this approach frequently work as house flippers. Or as working mothers with knowledge of a good work-life balance. They often share helpful tips, courses, talk shows, Q&A sessions, and events with their followers. Often, these influencers have a specialty, like remodeling, short-term rentals, and serial investing. A good example is Rentals to Wealth‘s Lauren and Kyle, who teach couples how to invest in real estate using the BRRRR (Buy, Rehab, Rent, Refinance, Repeat) technique.
Ten Exceptional Female Real Estate Influencers We Believe You Should FollowFrom California’s top luxury real estate brokers to global brokerage tycoons, these behemoth influencers will guide you through the real estate sector.
2. Barbara CorcoranGetting into the real estate scene with a $1000 loan from her boyfriend at 23, young Barbara wanted to be the queen of real estate. Twenty-three years later, her dream came true when she sold her company to NRT for $66 million in 2001. Real estate tycoon Barbara Corcoran is known for her willingness to share knowledge with others today. She is a Shark Tank investor, a podcast host, a best-selling author of several books, a YouTuber, and a guest on more talk shows than can be listed here. Additionally, Barbara, who is 70 years old, has over 700k followers on her informative and active Instagram feed. She not only offers counsel, unlike the majority of female real estate influencers but also makes investments in individuals. In an interview with Ellen DeGeneres about her podcast, Business Unusual, she admits that she offers advice that no one else can. Prepare to have your mind blown by following Barbara on all platforms.
3. Monick HalmDo you want to become a goddess? Would you like to create a business with a romantic theme or invest in real estate as a busy working woman? Excellent! You just might have found a mentor. You are invited to become a member of the sisterhood of Real Estate Investor (REI) Goddesses by Monick Lahm. Only recently, she hosted real estate investors at a Soulmates Virtual Retreat. According to a post shared by one of her fans, she perceives Monick’s Ig as; “… a manifestation of love, affection, and mindfulness. Yet somehow, she always shares super-useful tips, guides, podcasts, and videos on real estate“. If you’re interested in becoming a part of a close-knit sisterhood, follow Monick Lahm.
“Samantha (Sam) DeBianchi LaViola is one of South Florida’s hottest and most successful real estate professionals.”Sam thinks a good real estate agent prioritizes personality over pricing. She admits that it has led to her making hundreds of millions of dollars in sales. Sam advocates that real estate agents listen to add value rather than merely taking orders from clients. We’ll stop Sam’s sermonizing now. You should visit her I.G. videos for yourself to get inspired. Just so you know, she is a contented wife, mother of a cute little furball, and a one-year-old boy named Domenic.